Affiliate:
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An affiliate promotes a product owned by a vendor in exchange for a commission on each sale they generate. Affiliates help vendors reach audiences they may not be able to access through their own promotional efforts.
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Affiliate Contest:
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​This is a competition organized by a product vendor, typically rewarding affiliates who achieve the most sales within a specific time frame, usually a few days. You may also hear the term “speed contest,” which refers to a competition with a shorter time frame, such as three hours.
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Affiliate Link:
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​A unique URL assigned to an affiliate for a specific product they are promoting. It is used to track the traffic and sales generated by that affiliate.
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Affiliate Manager:
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​A person responsible for managing relationships with affiliates, providing support, and ensuring that affiliate marketing strategies align with the vendor’s business goals.

Affiliate Score:
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​The overall score of an affiliate out of 100, specific to WarriorPlus. This score is calculated automatically by an algorithm that considers multiple data points related to the affiliate’s account, such as the number of sales and refund rates.

Scores cannot be manually adjusted.
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API - Application Programming Interface:
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​A set of tools that enables websites or apps to communicate with one another. Many affiliate networks provide APIs that affiliates can use to access data, automate tasks, or display dynamic content such as product listings.

Auto Responder:
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​An email marketing tool that automatically sends pre-written emails to subscribers in response to specific triggers, such as joining a mailing list or making a purchase. Auto-responders are often used by affiliates to nurture leads.
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Bridge/Bonus Page:
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​A page that explains and offers a “bonus” as an extra enticement for customers to purchase a product.
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Click or Click-through:
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​A click occurs when someone clicks on a link online, taking them to a website, landing page, or another destination, usually the sales page for an offer. It’s a statistic that simply tracks when a person clicks a link.
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Commission:
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​The payment an affiliate earns for referring a sale, lead, or other desired action. Commissions through WarriorPlus are only earned for successful sales.
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Conversion:
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​A sale. When you convert someone, you turn them from a lead into a customer. It’s often used as slang for making a sale.
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Cookie:
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​A small file stored on a user’s browser that tracks their interactions with an affiliate link, enabling the affiliate to receive credit if the user makes a purchase within a set time period (known as the “cookie duration”).
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Cookie Duration:
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​The length of time a cookie remains active on a user’s device, allowing the affiliate to receive credit for a sale if the user makes a purchase within that time frame.
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CPC (Cost Per Click):
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​A metric that shows how much an advertiser pays each time someone clicks on their online ad.
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CTA (Call to Action):
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​A call to action is an invitation for people to take a specific action, such as clicking a link or a button. A simple CTA might be “Click Here!” but most experts recommend CTAs that motivate action, such as “Get 50% off for the next 10 minutes!” Research and expert opinions are widely available online to help you optimize your CTAs.

Disclosure:
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​A legal requirement for affiliates to disclose their relationship with a vendor, typically by stating that they may earn a commission from purchases made through their links.
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Downsell:
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​A downsell is an alternative offer made to someone who has decided not to purchase the product initially offered. If the primary product doesn’t convert them, a lower-priced version of the product is typically offered as a downsell.
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Email List:
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​A list of subscribers who have signed up to receive your emails.
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EPC (Earnings Per Click):
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​Earnings Per Click is a metric used to indicate your average earnings each time a customer clicks on a sales link. It is calculated by dividing the total earnings by the total number of clicks. Note: This is a metric only, and is not actually paid out.
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ESP (Email Service Provider):
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​An ESP is the service you use to send and receive emails (e.g., Gmail, Hotmail).
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For Internet Marketing, this typically refers to services like Mailchimp or GetResponse, which track your email list and send emails to your subscribers. Most ESPs charge a monthly fee and provide tools to manage subscriptions and create email campaigns.
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Evergreen Product:
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​Content that remains relevant and valuable over time, regardless of current trends or market changes. For example, football will always be popular.
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Affiliates and vendors create evergreen content to generate consistent traffic and sales for long-term campaigns.
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High-Ticket Affiliate Program:
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​An affiliate program that promotes expensive products or services, resulting in higher commissions per sale compared to low-ticket products. Generally, products in these programs are priced at $500 or higher.
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Hops:
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​A hop occurs whenever a buyer clicks on an affiliate link and visits a sales page. The same applies to vendor links—each visit counts as a hop.
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Hops are not unique; if the same person visits your page multiple times, each visit adds to the hop count. Please note that “Hops” are not a paid statistic through WarriorPlus, and no commissions are earned from increasing a hop count.
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Impressions:
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​The number of times an ad or affiliate link is displayed to users.
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Inline Upsell/Bump Offer:
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A small, optional add-on product offered during the checkout process. Buyers can add it to their purchase with one click.

JV (Joint Venture):
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A partnership between two or more marketers who promote each other’s products, often involving special deals or bonus offers.

Landing Page/Squeeze Page:
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​A landing page is a page with a single purpose or call to action. In most cases, vendors use it to gather customer email information before directing them to a sales page.
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Since sales pages often include multiple calls to action, larger descriptions, and other elements, they are generally not considered landing pages.
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Lead:
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​A lead is someone who may be interested in buying a product. Leads are at the very top of the sales funnel process. A "soft" lead is unqualified, while a "qualified" lead shows clear interest based on their responses or actions.
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Lead Magnet:
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​A free resource (e.g., eBook, checklist, webinar) offered to users in exchange for their contact information. Lead magnets help affiliates and vendors build email lists and nurture potential customers.
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Link Rot:
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​The phenomenon where affiliate links break or become outdated, often leading to missed commissions. Regularly checking and updating links is important to maintain revenue.
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List/Lead Cleaning/Scrubbing:
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​The process of removing invalid or low-quality leads or sales from an affiliate's performance reports, ensuring that only legitimate conversions are credited.
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Low-Ticket Affiliate Program:
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​An affiliate program promoting less expensive products or services, resulting in lower commissions per sale compared to high-ticket products. These products are typically priced between $7 and $29.
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MLM (Multi-Level Marketing):
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​A system where affiliates recruit others to sell an offer. Auto-approving customers as affiliates is an example of this practice.
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Niche Marketing:
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​A strategy where affiliates focus on promoting products within a specific market segment (niche) that appeals to a particular audience. This approach is often highly effective for targeting engaged groups.
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Offer:
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​An offer can consist of a single product or multiple products organized in a sales funnel. Think of the offer as the cereal box detailing what’s inside.
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Opt-In:
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​When a user voluntarily provides their email address or contact information, typically in exchange for something valuable like a free report or discount. Affiliates use opt-ins to build lists and nurture relationships for future sales.
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Opens:
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​An email marketing statistic that indicates how many people opened your email. High open rates are good but mean little if people are not clicking on your links.
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Privacy Policy:
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​A thorough explanation of how you plan to use personal information collected through your website or app. Privacy policies protect vendors, affiliates, and customers.
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Permission-Based Marketing:
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​A marketing approach where you contact only those who have given you explicit permission to email them. Most ESPs require opt-in marketing, where users voluntarily subscribe to receive emails.
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PLR (Private Label Rights):
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​PLR products allow you to rebrand and resell them as your own. The rights granted vary by agreement but generally include customization for resale.
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Postback URL:
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​A method of tracking conversions by sending data directly from the affiliate network to the affiliate’s tracking software after a sale or lead is generated. WarriorPlus allows personal customer information (e.g., name, email) to be sent via the postback URL.
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Product:
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​The actual deliverable in an offer, such as a PDF, a set of videos, software, a downloadable file, or live video training.
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Prospect:
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Often used interchangeably with "lead," a prospect can also refer to someone who is close to being a lead but not yet qualified.
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Refund:
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When a vendor returns the payment to a customer and revokes their access to the purchase.
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Reversal (Chargeback or Dispute):
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​The retraction of a commission due to a refunded or canceled sale. This occurs when a customer returns a product or disputes a charge.
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Sales Funnel:
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​A process designed to guide leads through a journey that converts them into customers. Think of it as a funnel: capturing a wide pool of leads at the top and narrowing them into qualified customers at the bottom. Researching and designing effective sales funnels is crucial for success in marketing and sales.
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Split Testing (A/B Testing):
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A method of testing two or more versions of a landing page, email, or ad to determine which performs better.

Subject Line:
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​The text in the subject field of an email. Similar to a CTA, its purpose is to compel the recipient to open the email. Thoughtful subject lines are critical because if subscribers don’t open your email, they won’t click on your links.
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Subscriber:
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​Someone who has opted in (subscribed) to your email list.
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Super Affiliate:
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​A highly successful affiliate who consistently generates significant revenue and traffic, often through advanced marketing strategies and high conversion rates.

Swipe File:
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A collection of proven marketing or sales copy (like headlines, email templates, or ad creatives) used for inspiration in future campaigns.

Tier 1, 2, 3 Traffic:
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Tracking ID (TID):
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A custom code added to affiliate links to track performance by traffic source, campaign, or other custom criteria.

Traffic Source:
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The origin of visitors landing on an affiliate’s or vendor’s website or offer page, such as search engines, social media, or email marketing. Understanding traffic sources is essential for optimizing affiliate campaigns.
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Two-Tier/Multi-Tier:
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​A program that allows affiliates to earn commissions not only on their own sales but also on the sales made by affiliates they refer to the program.

Upsell:
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​A sales technique in which a higher-end product, added features, or additional value is offered to enhance the initial product or service being sold.

Vendor:
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​A vendor is the owner of a product they market and sell on WarriorPlus.

Vendor Score:
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​The overall score of a vendor out of 100. This WarriorPlus score is calculated by an automated algorithm using multiple data points related to the vendor’s account. These scores cannot be manually adjusted.

White Labeling:
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​A practice where a vendor allows affiliates to promote a product under their own branding, giving affiliates greater control over marketing and sales.
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White List:
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Adding an email address or domain to a list of approved senders to ensure delivery of communications.